I have to say that when I saw the cover of the April edition Time Magazine entitled “Black Lives Matter,” I was a bit shocked. However, I was even more encouraged to see this on a magazine whose demographic is not geared toward any specific community, and certainly not geared toward African America. Time Magazine’s target audience is made up of 25 million readers worldwide, with 20 million of that number living in the United States. This demographic would consist of a conglomerate of communities with business professionals who earn $60,000 per year or more.
This cover and this story in the magazine clearly sheds light on the facts of events happening in America. The cover has a still shot of the viral video of the police shooting of Walter Scott in North Charleston, South Carolina and it says: “This time the charge is murder.” Understanding that the hashtag “Black Lives Matter” among the demographic the magazine serves is a controversial statement as people are combating it with “AllLives Matter,” Time Magazine thought that it was worth it to expose this issue to their audience.
Do you feel that America is finally hearing the outcry of the African American community? Is the message finally coming across? Nowadays as opposed to even 5 years ago, there is much more access to the reality of what’s happening in our communities because there are cellphone videos that go viral and incriminate officers like Officer Michael Slager who killed Walter Scott without knowing he was being video taped. Do you feel that there is a bit of light at the end of the tunnel as CNN continues to keep these issues at the forefront, and now Time Magazine has published an article that is keeping the issue at the forefront? Is this finally a step in the right direction?
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