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A new Christian Music Label is about to take flight.

LOS ANGELES, April 23 /PRNewswire/ — Universal Music Christian Group (UMCG), a division of Universal Music Group Distribution, the award-winning sales and marketing arm of Universal Music Group, has partnered with pioneering entertainment executive Max Siegel to launch Imago Dei Music Group (iD Music Group), a division of Max Siegel Inc. The announcement was made today by Jim Urie, President, Universal Music Group Distribution, Rhoda Lawrence, Vice President of UMCG, and Max Siegel, Chief Executive Officer, iD Music Group.

In the company’s first joint venture, UMCG has partnered with Mr. Siegel, an executive with years of experience in virtually every area of the entertainment industry, including sports, music, television and film. iD Music Group was brought to UMCG by Next Plateau’s president, Eddie O’Loughlin, who will play a key A & R role.  The label will begin looking for new artists immediately and plans to release their first albums in 2010.

“We’re thrilled to be in business with an executive of Max’s caliber,” stated Mr. Urie. “He is a true renaissance man whose track record of accomplishments speaks for itself. We are delighted to welcome him to the UMGD family.”

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