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Jay Z and Beyonce are smarter than you probably think.

The parents understand that their child is bound for greatness and will be the envy of many. So they decided, just four weeks after her birth, to trade mark Blue Ivy’s name.

Maybe diva Beyonce will use her name for a line of baby products or a snazzy fashion line.

But get this, the parents were nearly too late, since fashion designer Joseph Mbeh submitted an application to trademark “Blue Ivy Carter NYC” on Jan. 11, four days after the baby was born. Also, someone else filed on Jan. 20 for “Blue Ivy Carter Glory IV” for a line of fragrances.

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