Cheryl Pearson-McNeil, Senior Vice President of Public Affairs and Government Relations at The Nielsen Company, which measures what consumers watch and buy. She talks to…
According to a new report by Nielsen titled “The Making of a Multicultural Super Consumer,” “Multicultural consumers are rapidly becoming the core of the U.S. population…
BuzzFeed senior editor Kelley Carter and digital correspondent, Ray Cunningham otherwise known as MissterRay joined Roland Martin on “NewsOne Now” to discuss network TV rediscovering African American audiences…
Weekday 9 a.m. ET Telecast, Hosted by Award-Winning News Veteran Roland S. Martin, Delivers Double-Digit Growth in Key Demos SILVER SPRING, MD – JANUARY 12,…
“Scandal” has long been one of the post popular shows on Twitter, and now it’s official. The season three premiere of the ABC political thriller ranked at the top of the new Nielsen Twitter TV ratings. Last week’s season three premiere drew 10.5 million television viewers and also generated nearly 713,000 tweets, reaching a Twitter […]
Black buying power is expected to reach $1.1 trillion by 2015, according to The State of the African-American Consumer Report. The study on African-American consumer trends found that the percentage of Black people attending college or earning a degree has increased to 44 percent for men and 53 percent for women, and the number of […]
