Susan Page of USA Today is reporting that President Obama’s re-election campaign launches an initiative this week aimed at rekindling the connection with younger voters that helped fuel his 2008 campaign.
The outreach effort, called “Greater Together,” will tap Facebook, Twitter and other social media sites and target students on college campuses in key states, such as the University of Wisconsin, Ohio State University and Penn State.
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The initiative’s website will go up Tuesday, and the first of a series of “Obama Student Summits” will be held Nov. 2 in Philadelphia, featuring Mayor Michael Nutter and Obama campaign manager Jim Messina. The summit and future ones on other campuses will solicit questions and feedback on a live Twitter feed.
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