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Wearing blush for Black women can be a daunting task, considering that almost any wrong swipe can make our makeup look clown-like, or just plain unnatural. But there’s a time, place, and way to wear blush correctly. Just read the tips below from Allure.


For normal to dry skin: Try a cream blush. It blends in more easily than other formulations and generally looks a little more natural. It’s almost like an added layer of moisture.

For normal to oily skin: Go with a powder formula. It will last longer than a cream blush, which can migrate and fade.

For oily skin: A gel (which can be hard to blend on drier skin) stays put.

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For the most natural look, begin your blush application at the top of the apple of your cheek. The idea is to deposit most of the pigment where rosiness would first appear naturally, if you were simply flushing. If you can’t see where that spot is, smile to push the apples up. Then, placing the color on the part that lies directly below your pupil, blend outward, toward the ear.

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To thin a round face: Start your blush at the apples, then brush it along the cheekbones all the way up to the temples.

To fill out a thin face: Using circular motions, apply your blush to the center of your cheeks and blend it along the cheekbones and straight back to your ears. On a narrow face, use a bright pink blush with highlighter on the apples.

To shorten a long face: Dust your blush from the apples up toward the temples, then a little across each eyelid and on the chin. Having the same shade on your eyes, cheeks, and chin will make your face look shorter.

To soften a square face: Apply a soft shade of blush on the apples and down into the hollows of your cheeks. Then lightly skim your brush over your temples to very subtly contour.

To create higher cheekbones: Choose a contouring powder or a matte bronzer a shade or two darker than your skin. Starting at the outer cheekbones, lightly sweep it over them. A dot of highlighter on the tops of the cheekbones creates a lifted effect.

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First, think of the lighting: Certain lights reflect more than others—fluorescent especially—so skip anything too sparkly at the office. Then consider your skin: Blushes with shimmer bring sallow skin back to life, while matte blushes are ideal for oily skin, eliminating shine and staying put longer. Sheer blushes, which tend to be creams or gels, look best on very dark or very pale complexions, since they allow the skin to show through.