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Via @IAmGWoods

Have you ever tried really hard to make a point and when people say they get it, you are just not sure they do? Sometimes it takes us seeing our world through new eyes–something that it is hard to do as believers.

This video was made because we sometimes struggle in helping churches to truly understand the disconnection between how we do things and the people we’re trying to reach. The thought was to showcase the visitor experience in a completely different context and in doing so, this might help churches realize how they might actually come across to the world we are called to reach.

Sometimes it takes seeing something in a different light to really get it. With this thought, my team and I made a little video called “What if Starbucks Marketed Like the Church? A Parable.”

Tweet me @IAmGwoods and tell me what you think!