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Coke Backs Researchers Claiming An ‘Active Lifestyle’ Outweighs Directing In Weight Loss

Coca-Cola has ruffled feathers by the message its been putting forth amid its work with weight loss researchers. Coke is sending millions of dollars to a non-profit that has been promoting the belief that regular exercise is more important than dieting for Americans looking to cut pounds. Coke is now being criticized for deflecting blame for the unhealthy effects of their long series of soft drink products to offset years of dropping sales. Read more at Fortune.


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