Listen Live
Praise 102.5 Featured Video
CLOSE is a Lagos-based e-commerce startup founded by solo-entrepreneur Olatorera Oniru. This e-commerce company is a collection of fashion and accessories made in Africa. Olatorera travels across Africa, into rural communities and more in search of idiosyncratic fashions and eclectic designers to retail on the site. She has plans to source in China, UAE, South Africa, Ethiopia and more in the next coming months.

Before starting out as an entrepreneur, Olatorera worked as head of sales governance for Fortune 5000 company Ericsson, focusing on the Sub-Sahara African region. She also worked with Merrill Lynch as a senior analyst and with General Electric as a financial management intern. If her work foundation isn’t impressive enough, as is her education: graduating Cum Laude Honors Bachelor of Science degree in Business Administration and Management from North Carolina A&T State University and an MBA in Finance, Leadership, and Management from Emory University.

Despite her career success, she was ready to create and innovate.

“I want to create global visibility for African products, create jobs for people, and generally do my part in making the world a better place and I would not have 100% of the freedom I need to grow if I remain employed.”

She founded DressMeOutlet from her personal savings and has a personal runway to successfully finance the business for up to the next 5 years. While she has had offers, selling DressMeOutlet is not an option, though the company is open to the possibility of outside investors. The idea for DressMeOutlet was created while she was in business school, though it wasn’t until years later that she executed on the plan.

There is a lot in store for DressMeOutlet. While Olatorera will continue to provide the best fashion and beauty products, they want to continue to grow and enter new territories, increasing their supplier database and multiplying the amount of customers they service.

Olatorera encourages young African entrepreneurs by telling them, “Please do it. Go out there and do it, one step at a time, one day at a time, one handshake at a time, one clap at a time, one achievement at a time.” Olatorera is leading by example and her tenacity and strategic abilities, I’m sure DressMeOutlet will grow exponentially and continue to be a major player in the African e-commerce market.


All Hail The Queen: Shonda Rhimes To Receive An International Emmy Award

#BlackGirlMagic: These Sisters Are The Youngest Beauty Supply Owners In California

How To Achieve The Perfect Wash & Go

An Amazon In Africa: Meet The 29 Year Old Nigerian Woman Breaking E-Commerce Boundaries  was originally published on