Black Santas are becoming a regular thing lately, even in non-black neighborhoods.

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New York City’s professional Santa agencies are noticing that kids enjoy seeing Santa– regardless of his race or ethnicity.

“Santa is so symbolic in these times and a Santa is a Santa. Kids see no color they just see Santa and they know who he is and they know what he stands for,” said Carlton Benjamin, a professional Santa Claus.

Greenpoint, Brooklyn is known as New York City’s polish enclave. Yet black Santa is a hit.

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